Batchcraft vs Pencil
Pencil's pitch is predicted performance on generated ad variations. Batchcraft's pitch is the creative itself — art-directed statics and reels from your real assets — at a fraction of the entry price, with a real free tier.
Pencil built its reputation on predictive scoring: generate ad variations and get a model's estimate of how each might perform before you spend. For teams that live and die by that pre-flight signal, it's a differentiated angle.
Two things make it a heavy commitment. The pricing starts high — well into three figures a month even before you reach the pro tiers — and the output is export-capped, so you're metered on finished ads. And like most generators, the creative leans on templated composition rather than your own product photography.
Batchcraft leads with the creative quality instead of a score: an agent composes on-brand statics and motion reels around your real logo, product shots and screenshots, including product-on-model composites for physical products. It starts free, and paid entry is $29/mo — an order of magnitude below Pencil's entry.
Batchcraft vs Pencil, side by side
| Capability | Batchcraft | Pencil |
|---|---|---|
| Uses your real product photography | Composes around them | Mostly templated |
| Statics and motion reels | ✓ Yes | Static-led + video |
| Product-on-model compositing | ✓ Yes | — |
| Predicted-performance scoring | Learns from your reported winners | Core feature |
| Genuine free tier | Free · 100 credits | 6 free ads |
| Entry paid price | $29 / mo Starter | $119 / mo (from $79 annual) |
| Annual discount | 2 months free | up to ~40% off |
| Brand-safety claim checking | ✓ Yes | — |
Competitor facts and pricing summarised from public pricing pages as of mid-2026; details change — check each vendor's site for the latest.
Performance teams whose workflow is anchored on a predicted-score before spend, and who have the budget for a three-figure entry price.
Brands that want great-looking, real-asset ad creative — statics and reels — without a heavy monthly commitment, and who'd rather learn from real reported winners than a pre-flight score.
Pricing, honestly
Pencil starts at $119/mo (about $79 with annual billing) for 50 exports and one brand, with Pro at $299 ($179 annual) and Unlimited at $999 ($599 annual); it's metered by exports and gives 6 free ads to start. Batchcraft starts free (100 credits, no card) and paid entry is $29/mo.
See full Batchcraft pricing →See it on your own brand.
100 free credits. Real assets in, on-brand statics and reels out. No card.
Start free