Use cases/App install ads

App install ads for Meta and TikTok, from your app screens

Short answer

Batchcraft makes app install ads for Meta and TikTok from your real app screens. It builds 4:5 feed and 9:16 story statics with each screen in a phone frame and a headline for that feature, and turns the set into a 15-second vertical reel with captions and an AI voiceover. Upload screenshots or paste your site to get 3 ads free, no signup.

Install campaigns burn through creative. Batchcraft gives you a fresh, on-brand set of statics and reels from the screens you already have, every time you need one.

Try Batchcraft freeSee pricing

How it works

  1. 01

    Upload screens or paste your site

    Add your App Store screenshots or raw screens, your icon and a line about the app.

  2. 02

    Get statics and a reel

    12 statics in 4:5, 9:16 and 1:1, each built around one screen, plus a 15-second 9:16 reel that walks through the app with a voiceover.

  3. 03

    Launch and refresh

    Upload to Meta Ads Manager or TikTok Ads Manager. When ads fatigue, ask for another batch leading with a different screen.

Real before and after examples

Unedited Batchcraft exports. Where a raw screenshot is shown, the ad next to it was made from it.

Raw screenshot
Raw screenshot: Pethood profile screen and the 4:5 install ad headlined A profile that grows with every walk on your block
Batchcraft ad
Pethood profile screen and the 4:5 install ad headlined A profile that grows with every walk on your block
Feed ad (4:5) from the profile screen
Raw screenshot
Raw screenshot: Pethood map screen and the 9:16 story ad headlined Your street mapped by every walk your neighbors have taken
Batchcraft ad
Pethood map screen and the 9:16 story ad headlined Your street mapped by every walk your neighbors have taken
Story ad (9:16) from the map screen
Pethood photo-led ad: The walk your dog loves, logged before you get home
Photo-led variant from the brand's own imagery
15-second reel with AI voiceover, made from the same Pethood screens

Pethood is our founder's own app. These are unedited Batchcraft exports from its real screenshots.

Built for how install ads are bought

Meta and TikTok optimise delivery across many creatives, and install ads fatigue fast. The teams that keep CPI down refresh often and test which screen sells. Batchcraft makes that cheap: every batch is a new set of layouts and angles from the same screens, and every creative is unique across your account.

Feed placements get 4:5, Stories and Reels get 9:16 with safe margins clear of the platform UI, and 1:1 covers everything else.

Reels with voiceover from screenshots

The reel is built from your real screens and brand, with kinetic captions, music and an optional AI voiceover that explains the app in your brand's voice. No stock avatar, no fake UI. Reels are included on paid plans, and a free account can try one.

Match the ad to the store listing

A tap on an install ad lands on your store page. Batchcraft makes your App Store and Google Play screenshots from the same screens, so the listing continues the ad instead of starting over.

Pricing

Try 3 free ads with no signup and no card. A free account adds 100 credits (about 50 watermarked statics, since an AI-written static costs 2 credits) plus one reel to try. Paid plans are Starter at $29/mo (700 credits, reels, no watermark), Pro at $99/mo (2,000 credits, 3 brands) and Business at $299/mo (7,000 credits); annual billing gives 2 months free.

See full pricing →

Frequently asked questions

What creative works for app install ads on Meta and TikTok?

Short vertical video and simple statics that show one real feature per ad, with a clear headline and the app's own UI. Test several screens and angles at once and refresh as ads fatigue. Batchcraft produces those sets from your screenshots.

Can Batchcraft make a reel with voiceover?

Yes. It turns your screens into a 15-second 9:16 reel with captions, music and an optional AI voiceover. Reels are on paid plans from $29/mo, and a free account can render one to try.

Does it set up or run my campaigns?

No. Batchcraft makes the creative and the ad copy. You upload the files to Meta Ads Manager, TikTok Ads Manager or Google Ads and run the campaign yourself.

Does Batchcraft change or fake my UI?

No. Your screenshots are placed into the ad as they are, inside a device or browser frame, and are never cropped into something they are not or redrawn by an image model. Zoomed callouts are crops of your real screen. Copy is checked so it does not invent ratings, user counts or other numbers you did not give it.

How much does Batchcraft cost?

Try 3 free ads with no signup and no card. A free account adds 100 credits (about 50 watermarked statics, since an AI-written static costs 2 credits) plus one reel to try. Paid plans are Starter at $29/mo (700 credits, reels, no watermark), Pro at $99/mo (2,000 credits, 3 brands) and Business at $299/mo (7,000 credits); annual billing gives 2 months free.

See your screens as ads.

Paste your site, or upload phone or desktop screenshots. About two minutes.

3 free ads, no signup, no card.
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